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Define "Classic Colour"


#1
Hey guys,

So I'm currently designing identity for a pilates company, who have requested on their 1st round of revisions that I change the palette to something more "classic" - their words "classy, sophisticated".

What exactly am I looking for in a colour palette? Any examples?
 

hankscorpio

Moderator
Staff member
#2
I'd stay away from pastel colours, and head towards stronger colours, like deep reds, greens, blues.

I guess Pilates relies on strength building - so having strong powerful colours is better.
 
#3
I'd stay away from pastel colours, and head towards stronger colours, like deep reds, greens, blues.

I guess Pilates relies on strength building - so having strong powerful colours is better.
That was my initial thought - I used a strong colour palette for my initial submission: Palette / fresh cut day :: COLOURlovers . They feel as if these are too "friendly/casual".

Is the client confusing themselves with what they mean by "classy", and actually mean "vintage"?
 

hankscorpio

Moderator
Staff member
#4
That's something to ask them

I'd send them some samples of different colours and ask to advise further.

Maybe pick a pain colour theme and the sub theme and provide samples in this area.


I've had queries as far as "modern colours" to "powerful colours" etc.

Buzzwords don't explain anything - ask for clarification
 

bigdave

Moderator
Staff member
#5
google pilates classes and see what the competition are doing. you can put money on the client wanting their branding to echo that of the of the market leader.