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DC Comics unveil new brand identity

Discussion in 'Logo Design & Brand Identity Forum:' started by Toppers, Jan 23, 2012.

  1. Toppers

    Toppers Member


    ARRIVALS Well-Known Member

    Never heard of DC Comics. Are they the leading comic writer/distributor like Marvel or something? Also, what was their old brand like?
  3. Toppers

    Toppers Member

    They are the guys who do Batman and Superman... they are just as big as Marvel.


    ARRIVALS Well-Known Member

    What do you mean do them? Write/sell/design etc? I guess I always assumed Marvel released them all.
  5. Toppers

    Toppers Member

    All of the above!
  6. Moominbaby

    Moominbaby Member

    I like it, the old one looked rather dated and I guess it gives them lots of room to play too. I like the green one most I think :)
  7. Toppers

    Toppers Member

    I like the Green one also, kryptonite is also cool.
  8. Tony Hardy

    Tony Hardy Well-Known Member

    I think it's a really good rebrand. It's a great idea and it's working really well for them. However, I can't work out what the hell this one is?


    @Arrivals DC are the bigger comic book brand I think. Marvel have had a lot of limelight lately because of the success of their films, but Batman and Superman will always be the forerunners :)

    ARRIVALS Well-Known Member

    I like the rebrand. It looks really cool. The old one does look really dated.
  10. Paul Murray

    Paul Murray Moderator Staff Member

    Out of context it looks a bit weird but when applied to the corner of the comics, the identities work pretty well I think.

    I actually really like their early logo.
  11. TheLogoBar

    TheLogoBar New Member

    It's just me then, but I prefer the original. The new one is very sexy, but I think the original logo works better for comics, its all about the action and movement of it. New logo is a bit sterile for me.
  12. designsofhope

    designsofhope New Member

    I love this new rebranding of DC. Such a simple but strong logo design. The old logo was good but was starting to look rather dated. This new one is very of the moment.
    As with all logo design, the simplest idea is often the best.
  13. Paul Murray

    Paul Murray Moderator Staff Member

    I've seen a lot of people criticising the re-design but I actually really like it, more so now that I've seen some of the ways they've tailored it to different characters/series'.

    ARRIVALS Well-Known Member

    It works alot like the National History Museum logo, with different parts that can be changed and different backgrounds / colour variations.

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