I had to investigate what the agency was laughing at this morning and was amazed to see them falling over themselves watching one of the new CSL commercials online. Apart from a poor concept of a male sales guy massaging another man’s head, feet and body. It had the most inappropriate visual funny end frame tye CSL sales guy climbing on the customers rear, massaging his back and saying “I’m going to go deep now!” complete with groans and grunts! Did nobody at CSL think this endframe was a bit ‘odd’. Bit of bum steer from the creative guys – unless the company is targeting an new demographic. I look forward to seeing this on Tarrants TV Ad bloopers shortly.