Bare in mind if you use Dreamweaver but code through it it's not bad, just don't let it do the coding.
Well it's a company site right, so to be honest it should be a news page about the company, not really a weblog in my opinion.
But does it really need a weblog?
Information wise you will have to think who will come to your site. Business to business, or business to consumer?
Because if it is business customers who will come to your site then the information will have to be different but also structured differently. That needs to be your first concern in my opinion because business users will want to know more about the company to establish trust, supply lines, business cost in bulk, reliability. Consumers on the other hand will want to know more about the process that goes into the food, nutritional value of the food, where to buy it from, if its cared for because consumers who will look for your site will be to be honest people like me who are into their health and want to know where their food comes from before it enters their body.
Antibiotics used, what kind of feed, feed containing Oestrogen for example are yet more questions I would want the answer to.
You see the two different types of information needed?
We are not even talking about peoples persona's yet so is a weblog really necessary in this case?
Bare in mind if you think about it and I only thought about it for less than 30 seconds, you know your business more than me, you can come up with more info. If it is more consumer based let me know as I'm starting more and more to check out the suppliers websites as meat is not just meat. Most modern meat contains antibiotics which then enters our body making us immune and thus when we need them to cure superbugs they are useless, a lot of large fish are high in mercury and so many supplier websites are lacking in the intel I need to go to the supermarket and say I want such and such meat from such and such company, my other half really loves going shopping you can imagine especially after I read a new book.
For example again just thinking off the top of my head a lot of suppliers buy in meat from other supplies to meet supermarket demand. Now chicken suppliers who under no circumstances buy Danish chicken to meet demand I would want to know about as Danish chicken suppliers are notorious for adding bovine proteins to the chicken breasts so they can pump it with 50% more water and thus screw the consumer by providing less protein meat at twice the cost. Bare in mind the UK regulators have a budget of 20k a year for tests and legal action and the big companies have multimillion pound companies you can see that not many are taken to court over it, so a lot goes unchallenged, I then want to know which companies I can trust.
On top of that good supplier websites, which is so far not many, I remember and make an effort of only buying those kind of products when I next go shopping.
So your first choice shouldn't be should I have a weblog, but who comes to my website, then work out the information structure of the site, because to be honest, and trust me here you could get great positions alone just from providing great detailed intel that other suppliers just don't add to their sites.