It's the lid of a pot? Doesn't look much like a pot to me. Should've used a real image and overlayed your design on it rather than just working in a circular shape, like this (forgive me for running off with your design ). You see that "in real life" your border shadow is very heavy and seems slightly pointless. Also, where is the rest of the pot?
Design-wise I can see where you're going. The soft flurry gradient fits the product but your text (and especially the shadows) is/are very intrusive to the design. The picture looks a bit unnatural, most likely because they're just kind of floating. I'm not a product-design expert but I don't think you should be going for a solid black background.
Thanks for the feedback. Should of given you more info. Its a pot top for porridge (have not got round to the actual pot graphics).
This is just a visual at the moment and needs extra work on it, if I use this design I will need to do my own photography and tidy up the gradients.
Onartis - I know what you mean about the photography been 'unnatural' they need placing into the design more and not be floating. This was just a visual so wasn't fully artworked up. I thought I would use black as the main background colour to give a sense of a luxury product, something tempting and indulgent. I could knock the shadows back a bit as on reflection I might of gone a bit far with them.
Chloe - I did the gradients in Photoshop and I am now thinking if I refine this design I might produce the gradients in Illustrator using the gradient mesh tool to give me more control and a higher quality finish.
If your struggling with the photography perhaps you could just use colours (perhaps 'splats') to represent flavours?
The font you've used is pretty nice but the typography does need work. At the moment it looks a bit weak and unfinished [FONT="]particularly[/FONT] everything bar the 'Oat so simple' which is the better part of it.
I would try making the 'Oat so simple' bigger - make the 'Raspberry' bigger and curve to the shape of the pot top then see how you can work the 'an indulgent....' in better
My advice would be to look more closely at the appeal of the product and how the company may want to be perceived. There's tons of fantastic organic food packaging around, I would be researching into this and looking to create a more natural feel for the design.