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Comparative Advertising Advice Required Please


#1
Wondering if someone could help me here.....

Can you / Are you allowed to..... Show another retailers price on your advert in comparison to your own?

For example can i put a leaflet out/banner on my website/facebook that says for example, plank of wood BnQ price = xxx our price = xxx (ie a lower price)

are you allowed to do this??
 

Corrosive

Well-Known Member
#3
That's what ASDA's entire advertising campaign is built around. I don't see why not. Just need to make sure you are 100% accurate with the price comparison.