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Comparative Advertising Advice Required Please

Discussion in 'General Business Forum:' started by kitcorsa, Jan 8, 2014.

  1. kitcorsa

    kitcorsa New Member

    Wondering if someone could help me here.....

    Can you / Are you allowed to..... Show another retailers price on your advert in comparison to your own?

    For example can i put a leaflet out/banner on my website/facebook that says for example, plank of wood BnQ price = xxx our price = xxx (ie a lower price)

    are you allowed to do this??
     
  2. Stationery Direct

    Stationery Direct Administrator Staff Member

  3. Corrosive

    Corrosive Moderator Staff Member

    That's what ASDA's entire advertising campaign is built around. I don't see why not. Just need to make sure you are 100% accurate with the price comparison.
     
  4. Stationery Direct

    Stationery Direct Administrator Staff Member

    Yeah exactly, as Corrosive says you need to be spot on and ensure you follow the guidelines set out in the link I posted above, or they'll sue your ass :icon_biggrin:
     

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