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Company rebrand - Blacksmiths - opinions?

Discussion in 'Graphic Design & Logo Design Critique:' started by jooty, Oct 19, 2012.

  1. jooty

    jooty Active Member

    Hey all,

    Just taken on a rebrand for a local blacksmiths, very fun project to start on (yesterday) and going well so far. I have decided to draw then vector a custom font for these guys, its derived from a heidi font but then taken that little bit further. What do you all think so far? Website and marketing materials to come.

    Simon Connett - company rebrand on the Behance Network

    :icon_biggrin:
     
  2. spottypenguin

    spottypenguin Active Member

    It's OK, not to my personal taste but I am sure others will like it. One thing I would say is that it isn't very original. I quite like your anvils (is that what you call 'em? :icon_biggrin:) but not a fan of the font or the pattern band - I just think it gives the logo a dated look.

    Not meaning to piss on your bonfire mate - just my opinion.
     
  3. Dave L

    Dave L Well-Known Member

    Kind of agree with The Penguin; 'olde worlde' is a bit of an obvious route to take and, unsurprisingly, produces a bit of a fusty feel... perhaps not entirely inappropriate in this context but certainly not a necessity.
     
  4. gprovan

    gprovan Member

    Agree with above.
    Feel the typeface and patterned line are a bit fussy.
    The anvil's good and feel things could be simplified a fair bit. :thumb:
     
  5. jooty

    jooty Active Member

    I tend to agree with you all, Ive spent some time reworking the project. I am happy with the results, I know the typeface has not changed but I have simplified the logo a great deal. The old Anvil is gone and a much nicer one in its place.

    Bit more to your tastes guys?

    Simon Connett - company rebrand on the Behance Network

    Thanks for the critiques :)
     
    Last edited: Oct 23, 2012
  6. Dave L

    Dave L Well-Known Member

    Hmm... perhaps gone too far now in terms of over-use of both the anvil and the heavy gothic type... I think you could get something really nice out of a simple anvil and more minimal type.
     
  7. spottypenguin

    spottypenguin Active Member

    Errr (sorry) but I preferred your first anvils and I have to agree with Dave that you have probably gone too far. There is definitely something to be made with an anvil and a fresh approach to the typography.
     
  8. jooty

    jooty Active Member

    Thanks for your thoughts guys. The project is finished now. In regard to the anvils I posted the project on a couple of blacksmith forums and they all picked up on how the anvil looked initially, they hated it. The new anvil was created from scratch with reference to a modern day working anvil. They all loved the new one. My client Simon is over the moon. One very happy customer. You know what they say, you cant please everybody. I value your input spottypenguin.

    over and out, for now.
     

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