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Chipper Clipper!


#1
I bought some Clipper tea bags on my way into work this morning and really like their new packaging. It's much better than their previous effort. The new packaging has got a much warmer more human tone to it. Although for some reason it makes me think of the work of Saul Bass - it's that kind of homemade charm.

The font they've chosen for the new Clipper identity is great too.

Clipper - Natural, Fair And Delicious Teas, Coffees And Infusions
 

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