Hi, this is my first post here so I'll give myself a quick intro. I have an education in Product Design, during my course however I found I was more passionate about graphic design. While I understand the design process, I don't have nearly as much knowledge as someone who has gone through a graphic design course or has experience in the industry. I do read books to help me along the way, but books can't give me feedback! At the moment I'm trying to build up a decent portfolio of work, getting some criticism/advice would be super helpful to I'm currently working on this project for my portfolio. It starts by redesigning the logo of West Atlantic, a cargo airline based in Sweden, UK and Luxemburg. The airline works on behalf of other companies like Deutsche Post, rather than directly with the general public. They also provided aircraft maintenance and conversions (passenger - cargo), crew training, logistics consultancy, leasing and flight crew. You can see there current logo here: Home - West Atlantic The messages I'm trying to convey are trust, reliability, speed, efficiency and thoroughness. I came up with several initial ideas, then narrowed it down to these three logos below. This first logo depicts "Atlas" the mythological Greek titan, the Atlantic ocean is named after him. The inital idea behind this one was a relay race / passing the baton - links to logistics. This started out as "overcoming an obstruction" and "getting from point to point". This is my favourite out of the three. Thanks in advance for your criticism.