Canva - DIY Software

Canva is an online graphic design tool thought for "do it yourself" individuals.
http://www.psfk.com/2013/09/graphic-design-tool-masses.html
It's not my intention to create a thread that deals with the devaluation of professional designers' skills. Instead, I would like to open a discussion on how this kind of software can help designers getting rid of that chunk of potential clients with small budgets and great expectations. Do you think that Canva will do designers a favor?
 
Seems a bit like that Adobe web product thing? Was that called Adobe Edge or something? People were saying it had terrible code and messed up loads of sites!
 
I believe Canva is a graphic design tool, so it's not aimed to websites' production. You can create the layout of a site but not the coding part.
 
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