I was reading some of the threads from ages ago, and one comment in particular caught my eye. The thread was talking about cheap designs done by people who think there graphic designers just because they have a computer and little knowledge of design. One of the members said, When you see the work the client receives you understand why it costs so little, but some companies cant see this. My question is, if most graphic designers go to college and university to learn the intricacies and history of design, and how to produce good work etc, how relevant is this knowledge if the end client isn't up to speed on it all? I mean as long as a design looks pleasing to the eye for them, is there too much more they are going to be looking for? Look forward to seeing the comments.