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BT Sport - A New Ident

Discussion in 'Logo Design & Brand Identity Forum:' started by Tony Hardy, Feb 8, 2013.

  1. Tony Hardy

    Tony Hardy Guest

    Design agency Red Been have created a new logo ident for BT Sport.

    BT are apparently looking to move into sports broadcasting and they think that this is the logo to take them there. The BT Sport channel will show high-profile sports including Barclays Premier League Football, rugby union from the Aviva premiership and live tennis from the Women’s Tennis Association.

    I don't like the BT logo as it as at the minute anyway, and I think this thing is an utter monstrosity. It looks clumsy, it's too big and cumbersome. Not sure how it'll look on a TV screen with things going on behind it either.

    What do you think?
  2. Jimlad

    Jimlad Well-Known Member

    I'd be tempted to lose the colours or even the whole background altogether... and change the "Sport" font so it and the BT logo aren't fighting for attention.
  3. tim

    tim Senior Member

  4. si_p

    si_p Junior Member

    Such a shame as some of BT's pieces have a very strong visual look - take for instance some of the BT Vision idents
  5. berry

    berry Active Member

  6. dot design

    dot design Member

    Looks a little Poor Mans Sky, ill considered and a 5minute job by the looks of things. Agree with the above that following the BT Vision style would have been a much smarter move.
  7. Tony Hardy

    Tony Hardy Guest

    Wow, I'd never seen the BT Vision branding before. That's lovely. A little bit of that wouldn't have went amiss in the BT Sport logo.
  8. Jimlad

    Jimlad Well-Known Member

    Me likey the BT Vision. Wonder why they ran in the other direction for BT Sport?
  9. Matt Harle

    Matt Harle Guest

    That's a horrible design. There's just no consistency at all with the fonts, so it looks really awkward a result, especially when compared with those great BT Vision designs.
  10. Tony Hardy

    Tony Hardy Guest

    Anyone know who was in charge of those BT Vision idents? Inhouse?
  11. Matt Harle

    Matt Harle Guest

    These guys, apparently:
  12. sureewoong

    sureewoong New Member

    Totally agree with you. It says BT sport but where is the "sport" look and feel?
    Love the BT vision. Thanks for sharing !
  13. Squiddy

    Squiddy Guest

    I've always hated those types of websites, It's just a bit too minimal for me to consider it a minimal design. There's just no effort involved. I cannot see a single ounce of 'creativity' in the Proud Creative website, much like that logo : /
  14. DavoSmith

    DavoSmith Member

    Really not in to that new BT Sport logo at all..... very poor show, made to look even worse by the previous wicked imagery they've used. Looks like they just mocked it together in-house without much thought or research at all......
  15. davewill

    davewill Senior Member

    I wonder if BT have intentionally not spent too much time ot money on this in case this new venture doesnt turn out well? Every new sport channel that manages to secure Premiership Football never lasts long up against Sky. Setanta came and went, ESPN started off well but now are reduced to one average came once a fornight. BT are new to the sports scene, maybe they are focussing on making a success of the channel before spending millions on a new identity?
    Just a thought!
  16. Tony Hardy

    Tony Hardy Guest

    To be honest, they could just pay me a few thousand and I'll do it for them? No need to spend millions.
  17. davewill

    davewill Senior Member

    haha, true, but you know what these fancy branding agencies are like. They all say "pop in for a cuppa" on their websites but I bet if you actually did they would invoice you for the tea bag.
  18. Tony Hardy

    Tony Hardy Guest

    Hahahaha! And the water, and the electricity for powering the kettle. Best not have milk.
  19. Matt Harle

    Matt Harle Guest

    "Oh, sir would like TWO sugars? Well, I'm afraid that's going to be £10 each"
  20. libra66

    libra66 New Member

    Useful and competent to in this nation.., It is up in quality as well.

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