Stoves British Seal of Approval Student Design Campaign 2011 Prize: £200 cash and 22" LCD TV Enter by emailing your 'Made in Britain' logo design to firstname.lastname@example.org Background: Stoves is the only major kitchen appliance company still committed to manufacturing in the UK. Designed and hand crafted by a dedicated UK-based product team, all appliances are developed with British cooks in mind and manufactured to the highest quality at Stoves’ Liverpool factory and headquarters. Stoves’ dedicated customer care centre and distribution centre are also based in the UK and altogether the company employs over 1,000 staff. British Seal of Approval – the brief: Stoves is proud of its Made in Britain credentials and in 2011 is launching a campaign to champion truly British brands. To help make it easier for consumers to buy British, Stoves is campaigning for a kitemark/seal of approval to be added to all British owned and manufactured brands – big or small. The seal of approval will be a logo that can be adopted by British companies and displayed on their packaging/point of sale and branding. To create the logo, Stoves is launching a nationwide design competition for UK university students to put forward designs for a Made in Britain seal of approval. The winning design will be used within Stoves website, brochure and point of sale. Other British brands will be invited to join the campaign and use the logo within their products and marketing material. The competition will be judged by a panel of experts. The winning student will have their design promoted as the British Seal of Approval for UK brands and will be promoted by a national PR drive and social media campaign. To take part: Students will be asked to present their final design as a 300dpi jpeg with a short written rationale and supporting evidence to show how they came to the final design concept. All submitted entries must be the students own work. The competition is open to entries until 18th March and the winner will be announced before the end of March 2011. To enter email your design to email@example.com before the closing date.