Yep. There's a bit of controversy because it was done by an ad agency, not a branding specialist. You can kinda tell. They won the pitch against the Partners, among others. Reckon it was on price looking at the result.
It's a bit trendy, with the whole gradient/ribbon thing going on.
I saw a lecture by Greg Quinton of The Partners last year. It was really good and he was showing how they'd improved a number of brands for the better (Jaguar for one). They would have done a much better job, but I suppose if you don't want to pay for quality you won't get it.
Must admit whilst I'm not keen on the new abstract flame, I do prefer the typeface for the new brand. I think it's the size of the slogan that makes the new logo look uncomfortable. Cover that up and it looks quite nice.
They look as if they are trying to look like a Credit Card. Aesthetically it reminds me of the new Visa logo.
At a time where people are struggling to cope with the rate of inflation whist the energy companies are increasing their margins I think that this is ultimately a bad move. To me it just doesn't look honest. The sharp type face, the hard flame along with the strap line "Looking after your word" filled in a bright Cyan just makes the whole brand identity come across as big corporate business.
They should have stuck to tradition in my opinion and not made such a significant change to their branding.