If you're looking for critique please don't take this to heart (everyone has their own idea on how things should be) but to be brutally honest, I don't like it at all. Very basic font, all caps is not a great look most of the time, I don't really get the idea behind the illustration especially with the odd leg and what looks like a floating pull chain, for me there always have to be a recognisable idea behind any illustration.
This for me personally would need a total rework, possibly used as an initial idea but a lot of development would be needed on this to get it to the right standards. Also needs to be the right blue for a smurf, too bright.
Also really hope that this company had permission for the use of the smurf and course the name! Otherwise copyright infringement right there.