Hi guys,
My experiences of branding guidelines in my previous job was always something that was very strict and formal, and once set they could never be broken unless it was an extreme case. But recently I've been thinking will branding guidelines will start to become more relaxed in terms of the formality they have, as we see more and more brands develop their branding with more creativity and freedom will branding guidelines become less strict and formal?
As a freelancer with smaller clients I have less involvement with brand guidelines, as they tend to be commissioned and used by larger companies, but interested to know everyone's experiences with them. Greg
My experiences of branding guidelines in my previous job was always something that was very strict and formal, and once set they could never be broken unless it was an extreme case. But recently I've been thinking will branding guidelines will start to become more relaxed in terms of the formality they have, as we see more and more brands develop their branding with more creativity and freedom will branding guidelines become less strict and formal?
As a freelancer with smaller clients I have less involvement with brand guidelines, as they tend to be commissioned and used by larger companies, but interested to know everyone's experiences with them. Greg