Book on Google Adwords and Analytics

[philjohns]

It's my dads birthday in a week and he wants to get involved in SEO, Google Adwords and Google Analytics

He's got a book on SEO that will explain it from the ground up (although I know he's better of reading up to date blogs etc).

I want to get him a book that he can read that will explain the basics of Google Adwords and Google Analytics. I know it's constantly changing so the book may not be right up to date but a hard copy for him to read to begin with will be best.

Any suggestions?

 

[Sunburn]

Hey Phil all you ever need is here.....

Google Analytics | Official Website

and

AdWords Help

you can even take an exam and become google certified like me

Would suggest the above over a book, as books go out of date

 

[philjohns]

Hi Sunburn,

Thanks for the reply - fully aware that all the documents you could need are online but want my dad to have a book to flick through to begin with as well. Nothing too specific just something to go over the basics of the features for him.

Anyone read this before?

Your Google Game Plan for Success: Increasing Your Web Presence with Google Adwords, Analytics and Website Optimizer: Amazon.co.uk: Joe Teixeira: Books

 

[Sunburn]

Hey Phil,

not sure what happened but I didn't see the second part of your post when I replied.
Hrrmm, anywas, just had a quick scan throughout that book, looks like it maybe suited to your dad, seems to give a good overview to both topics.

Geoff.

 

[philjohns]

No worries - I do it all the time!

Thanks for your input!