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Book on Google Adwords and Analytics


Senior Member
It's my dads birthday in a week and he wants to get involved in SEO, Google Adwords and Google Analytics

He's got a book on SEO that will explain it from the ground up (although I know he's better of reading up to date blogs etc).

I want to get him a book that he can read that will explain the basics of Google Adwords and Google Analytics. I know it's constantly changing so the book may not be right up to date but a hard copy for him to read to begin with will be best.

Any suggestions?


Active Member
Hey Phil,

not sure what happened but I didn't see the second part of your post when I replied.
Hrrmm, anywas, just had a quick scan throughout that book, looks like it maybe suited to your dad, seems to give a good overview to both topics.