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A tiger don't change his stripes, but...

Discussion in 'Logo Design & Brand Identity Forum:' started by TickTock, Aug 7, 2009.

  1. TickTock

    TickTock Member

    Yeah, we all know this to be true, especially in the world of brands and branding...and now, personal branding that we live in. Recognising something from the first look, helps us familiarize with it and feel comfortable with it. I believe I've read this somewhere as being "preference for prototypes"...So this is how icons get created and kept in popular culture right? This is how we got the Mustang or the British mini or even the coke bottle. Well, nowadays all these icons seem to get updated. new looks can also change perceptions and disturb fmiliarity. Well, my familiarity with the sorrounding environment has just been attacked last night. I "thought" I saw a Jag strolling by. Rainy as it was last night, couldn't see much of it, just a good look at the front, seemed liek a Jag. Youtubed newJag London and I think I've got a lead:

    Now looking at the old Jag XJ [YOUTUBE][/YOUTUBE]

    it hardly looks anything like it. I loved the old look, it was like a aspirational thing..when I got older, but the new design just messed with that personal balance I had...Keep trying to figure out if I love it or hate it?!?!
  2. glenwheeler

    glenwheeler Senior Member

    lol did anyone see top gear 2 weeks ago when they were speaking about Jags?
  3. TickTock

    TickTock Member

    Yeah that was hilarious!
  4. charles

    charles Senior Member

    looks more like a lexus
  5. TickTock

    TickTock Member

    If anything I'd say it takes inspiration from a Bentley, especially from behind.
  6. Levi

    Levi Moderator Staff Member

    Actually I think it looks like the XF (but with better headlights), you could see where the style was heading when that was released
  7. Xenonsoft

    Xenonsoft Active Member

    Yeah, along the Lexus/Bentley style, doesn't look like a Jag.
  8. ggd

    ggd Junior Member

    I agree, I thought to start with that it was a Lexus!
  9. TickTock

    TickTock Member

    So, I'm not the only one. I've been saying the same thing to everyone. It does look so much like the XF with the right headlights. Not sure about the back...I liked the old XJ's baclk, but how would the new front look with the old back?

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