Have just picked up on this topic... some well made points. Design and print are both areas under downward price pressure and those who are good/experienced need, I feel, to resist this push. On first read Ian this looks like a sensible and thought out piece - perhaps we should have versions on our websites!! Perhaps a bit needs to be added about experienced designers producing (possibly) better print-ready files - which will keep the client's printer happy.... and also that with more experience the client might pay more per hour but the job may take less hours! Must read Ian's piece carefully now!