But nobody is asking designers to lower their rates - there will be people in the market happy to work for 10, others for 20 and others for 30 etc, this doesn't mean that they keep lowering their rates, just that they're happy to value their work at that price? For the record, I do agree with your general point that having lower cost competitors filling up the market isn't helpful and that design is often quite undervalued as per another thread. For the sake of debate though, sometimes I do feel as though designers can be a bit precious about their job and how more and more people are coming in to the industry but perhaps without the equivalent level of training and so on. When there were 100 people who were able to complete the work, of course the prices were higher as they held greater value. If through improvements in technology has meant that there are now 500 people able to complete the work then the price and value of each individual designer will naturally fall. The biggest argument seems to be of a lower quality and lack of knowledge and so on, but if the new people are incompetent or their work isn't deemed good enough then they will soon disappear and customers will go back to those who charge more. But if they do keep on getting the work and the repeat custom then maybe you have to ask whether they really do lack the quality, is their lack of qualification really hindering their service?