...name. That's the one. Names are important. Fewer people would take me seriously if I was known as Smelly McStupidhead rather than Jim Algar. So I was thinking about names, my business name specifically, Algar Illustration, and it got me wondering: How did you choose yours? For my name I decided against using Jim Algar as some call me Jim and officially I'm James and at the time I used my middle initial in signing my work and it would've all been too confusing. So I dropped the first name and it's handy that my surname begins with A, top of most lists! And I mostly do illustration so the name seemed obvious. But these days I find myself doing more and more graphic design such as logos or posters or even takeaway menus... so I sometimes wonder if I should've gone with something like Algar Creative or Algar Design... but I'm more an illustrator than designer and Creative just feels like a cop-out. Maybe one day I'll tack "& Design" onto the end and be like those Bathrooms "& Kitchens" companies... So yeah, sticking with Algar Illustration.