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40 Logo's using Helvetica for you Helvetica Lovers!

Discussion in 'Font Forum:' started by Adam, Mar 30, 2009.

  1. Adam

    Adam Senior Member

  2. Aaaargh its everywhere! I'm Meeeeellllttiiiiing!
     
  3. artworkeruk

    artworkeruk Junior Member

    helvetica rules!!
     
  4. ahh the joy of helvetica :)
     
  5. Kevin

    Kevin Senior Member

    I really suck at typography recognition, I had no idea that those were in fact all Helvetica :)
     
  6. Harry

    Harry Senior Member

    A few aren't Helvetica. Poorly researched IMO. I'm no typographer and I can spot the wrong ones instantly. The worst two are Evian and Skype, nothing like it!
     
  7. According to this (look under "The softies") the Skype logo is Helvetica Rounded Bold

    Helvetica wins again (cos its such an enormous family!)

    Evian's logo is actually Helvetica. Source

    pwned.
     
  8. Adam

    Adam Senior Member

    I was going to say, he probably has had to research them because there's some proper typography lovers out there that would of pointed out his errors, he had some others in there originally but had to remvoe as they found out it wasn't Helvetica.
     
  9. Harry

    Harry Senior Member

    Evian can't be Helvetica. Helvetica has horizontal/vertical terminals whereas the Evian font has vertical where Helvetica has horizontal.
     
  10. artworkeruk

    artworkeruk Junior Member

    Some of the larger companies have their own font made for them, Natwest and B&Q have their own special fonts, so it is conceivable that companies like Evian, Microsoft and some of the others larger corporates have a font designed for them which has its origins in helvetica. You could say that the "a"s in the national logo aren't true helvetica either, but the fonts will be tweaked a bit for the corporate id. Some of the fonts may be closer to Arial, Berthold or Akzidenz Grotesk (been around a lot longer then helvetica) in some cases.

    I think that the kerning on the Mattel logo is terrible, wouldn't have signed that one off myself!!
     
  11. Harry

    Harry Senior Member

    Yeah but the evian logo's e and a don't look modified at all! Compare the terminals to actual Helvetica.
     
  12. it looks like a Helvetica-based variant to me!
     
  13. Harry

    Harry Senior Member

    Really?! The v, i and n may be similar, and the foot of the a does have a Helvetica bold look about it, but the terminals of the e and a are so vastly different that I'm not convinced. One of Helvatica's biggest traits is its terminals.
     
  14. Strictly speaking its isn't Helvetica in its completely original form- ie: I am sure the designer didn't just scroll through to Helvetica and et voilà the logo was done, the typeface has been adjusted as far as I can see.
     
  15. Harry

    Harry Senior Member

    Heavily adjusted then, heavily heavily.
     
  16. Adam

    Adam Senior Member

    Write to them, ask them the truth :)
     
  17. To be honest I am not that bothered...it looks A LOT like Helvetica. I wonder who designed the logo/identity....
     
  18. Kevin

    Kevin Senior Member

    Run it through a type recognizer and see what comes up.
     
  19. Adam

    Adam Senior Member

    Wonder if there's a Comic Sans logo gallery :p It's bound to have been used for logo's!
     
  20. Kevin

    Kevin Senior Member

    Here you go!

    Now.... do you think it might be Breuer? The a from the suggested font does look quite different...
     

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