Adwords Keywords

[Paul Murray]

Its interesting whether you target keywords which most people are using or very specific phrases that in all likelihood will get your advert showing in top position every time. We've had some very significant business coming from well targetted keyword phrases that only generate small amounts of traffic BUT and here's the caveat - it's very high quality traffic.

I tried to go for really specific phrases to ensure that traffic was likely to be of a decent quality, as you mentioned. I had more requests for quotes come through than I'd anticipated, maybe 1-3 enquires each day, out of maybe 10 clicks. I did set the maximum spend each day to be quite low though.

Long term - reduce reliance on Adwords - think about this now.

Adwords for us represent sub 3% and falling vs organic / direct.

Saves money and potential clients prefer organic.

Good advice, whilst I managed to get enquiries, I sadly didn't manage to get any paying work from them, for reasons I don't know. Whilst it does bring in traffic and enquiries, Adword campaigns seems to need a decent amount of money spending on them to be effective.

I think I'd need to spend quite a bit more that the £50 awarded to really get a feel for it and experiment with different phrases and such like to see if it's actually worth investing in long term.

As you mention though, organic results would probably result in more traffic. Ranking for a specific search term, particularly if I include a local town name, shouldn't be too hard through good old SEO.

[byronc]

hmm, i read somwhere that 50% of clicks o organic search go though the rank on on the serps