That was my point, they could splash out a fortune effortlessly - but instead are just offering the a chance for 30k. It's a bit cheap.
As far as the association with Adobe goes, it's a PR stunt at the end of the day. They want to make money by selling CC subs and fizzy drinks, hence the skimpy budget. I'm a natural cynic, so I'm always skeptical about the motives of big companies and celebs who attach themselves to 'good causes' - however, within reason; any effort that potentially sends 30 grand the way of something like The Special Olympics is fine by me.