Feedback on logo design

Linxie

New Member
Hi everyone,
To learn and improve on my skills, I use the contests over at freelancer as practice work and would love some feedback on a logo I've designed. The colours I'll use are either blue or green or both.

(Information below is from the contest post as well as from their website)


The Brief: We are an accounting firm in Australia, with over 50 years of history. Over the last few years, we have been transforming the business and think it is time for a new logo, a fresh logo, which speaks of us as a firm being nimble, responsive, advice and relationship based, tech savvy, young go get em team! I was thinking perhaps new corporate colours and a symbol, object or thing (no animals) which still gave us roots to our core values with clients, being trust, honesty,integrity etc. Something they could identify with to mean trust, integrity, etc see our brand anatomy here:

OUR VISION

A future where clients have reached their financial goals, guided by our advice and active participation in their business ventures.

OUR MISSION
Using our skills and expertise to provide clients with extraordinary and timely financial services that make their day-to-day lives that little bit easier.

WHAT WE BELIEVE
  • • We champion privately held businesses throughout Australia.
  • • That each client’s situation is unique and our services should be tailored accordingly.
  • • That personal attention will never become obsolete.
  • • That successful business relationships are based on solid personal connections.
  • • In giving our clients the confidence, tools and resources needed to realise their business goals.
  • • In being proactive by offering our clients advice not only suited to their current, but also their future, needs.
  • • In moving with the times and embracing technologies that offer sustainable value.
  • • In supporting our client’s visions and acting as long-term partners throughout their business and life journey.
Further information: "Hi All, thanks for entries thus far, have been some excellent ones!
I still haven't had one yet, with a symbol or object incorporated. I'd like to see something around navigation incorporated, such as an old maritime navigation tool / instrument?"
RK logo copy 2v1.jpg
RK logo copyv1.jpg
 
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