Graphic Design Rules

Hi, sry. for my question which might be dumb in your eyes but there are things in grafic design I'm always struggeling with.

I have an example for a well designed Poster for an event.

When I design a poster, I would chose a big font or a picture which makes clear, what this poster is about.
This example seems to work even with small pieces of font.
I try to understand the way how the process of design works, but this seems to be on another level.

Can someone explain me the use of the small letters or the meaning of the square in the middle. Just explain me how this design is working and why.
Or can you tell me some websites and books that help with such problems?

Simple answer, the composition follows a grid, sort of.



The small text and huge tracking on the headline is a trend. I see it everywhere, often in student or amateur portfolios, and whilst it arguably looks quite nice, it's a tactic used by designers who often don't want to have to deal with the copy provided. Essentially they hide it from view, and I'd be surprised if something like this made it past a creative/art director if it were for an actual client.

The central shape is likely just there as visual interest. I've done something similar in the past where you just need something abstract to fill a void so you opt for a rectangle or a circle. I doubt it means anything.