The brand is ubiquitous and, if we can't 'think Starbucks' from the siren symbol then the brand is in trouble! I don't think we even 'read' the word Starbucks itself: the branding communicates through colour and shape.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.