Recent content by vodkalondon

Mac at work and PC at home (well, 3 PCs in fact). SInce they've come up with OSX, the whole thing has at long last become useable. I'll never forget OS 8 simply "disappearing" an application without even an error message, let alone a prompt to save work, new Mac's performance easily exceeded...

Looks like my jokes as well :) I just meant that in my initial post it should read "is an element of good branding" rather than "equals" - that's all.

Exactly what I'm talking about. That's probably my written English being not quite up to this board's standards.

Berry, nothing against Times, one of the best typefaces ever designed. Some things are just being red herring, no matter how well crafted. Times, thanks to Microsoft, is probably the second most abused typeface in the world, so it takes twice the skill to make it look good.

Hi Brendan, there is some good stuff there, but logos... Might be better to avoid including early ones (at least all Times New Roman - based stuff, to be precise). That logo examples that you've made biggest at your main link... they both require a lot of work and I would avoid showing them...

Good point about relationships of logo and branding, matt. Even more so, sometimes a bad logo is a good branding decision (quick example - if that bad logo is historically or otherwise so significant that brand will be worse off by changing it). As for my personal favorites (and thinking about...

<old fart mode> Gr-r-r-radients... It's really hard to see logo behind all that dazzling stuff.</old fart mode> The best logo there (by far) is I think #8. I'd try making a flat color cube (and not that awkward shape that makes #8 now), "melting" into a drop, probably with one or two very hard...