Recent content by sprout

It’ll need to be 12 or 16 pages. Can’t have a 14-page booklet, unless you have one tipped in page.

You have some nice work, but there is no context in terms of what problem each piece was trying to solve. Without that, it can only be judged on aesthetics alone. The first image of the French Bulldog with the floating icons, belies the seriousness of your work. The resume and explanation of...

The transition to any sort of managerial or supervisory role is a lonely one. My wife used to be in the military and when she first got promoted to Sargent, she said there was some resentment amongst people that were her peers who she now had rank over. In a way, it is your first test of...

Sorry, had a bit going on the last few days. I have had a look (and listen) and, yes, using the video feels better, but I am still not convinced the whole thing isn’t a bit bland, stylistically and saccharine colour-wise. It feels more like the colours and style I would expect from a wedding...

It is OK, if a bit template-site. Does what it says on the tin, but I feel lacks a bit of dynamism. I don’t think it would take a lot to fix For me, it says wedding, more than it does band and particularly your band. I think the photos could work harder for you. The one upfront, is very staged...

Add more elements?!! I’d do the opposite and reduce all the gimmicky adornment like embossing effects. There’s no place for that in the design of a good logo. Beyond that, we have no idea what it is for, apart from the fact it has something to do with holidays. With regards to, ‘Does it...

Is there an echo in here?

Again; just a drawing. Better in terms of the lines and the smoothness, but it is not a logo. Feels like we are going round in circles here.

Out in the wild, of course a logo doesn’t need to be explained. It has context. It is attached to a product or service. When you want a critique, there is no context. What may be a brilliant logo for a small town vets, may be a complete failure for a global tech company. Context it everything.

They do say why it isn’t a logo – and no you don’t need just an aesthetic critique. Without context, it is a drawing, a diagram. As you say, the logo tells you what it is about. That doesn’t happen by accident. That takes years of learning to know how to do it. It requires research – usually a...

As others have said, the only thing anyone can critique is its aesthetic merits. With no context and no brief, it is meaningless as a logo. Aesthetically, it leaves a lot to be desired, the integrity of the curves is a bit all over the place. Where one compound curve blends into another you...

That’s incredibly bad advice. Do not do this. You need to understand your client, their needs, the problem to be solved, then use your ability, knowledge, experience and skill to solve their problem, visually and conceptually.

Talk about sloppy!

Ts all fairly meaningless without some sort of context. What is the problem you are trying to solve. For whom? What Is the target market? Consumer? B2B? Etc, etc. without this information, all we can judge are the aesthetics. For that, I think there is a disconnect in the relationship between...

Ah yes. I hadn’t looked at the time difference between the first and second posts. I agree, I can’t see a use for that font. Plus, this is a good example of one of those ‘knocked up’ fonts I was referring to. Although kerning is not an issue, in terms of needing to consider the visual spacing...