Tell him to respect your professional opinion! This is a problem I come across frequently - some people have trouble trusting the designer.
And I'd definitely move away from the grey/red - too corporate.
I agree with Berry wholeheartedly - during 21 years of trading, 'logo' has become something of a dirty word at our agency. The misconception is rife that you sketch out something on a napkin or get someone to hash something together for you and you're done - the design side of you business is...
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