Recent content by Rogero

Hi Nathan, I've worked with small design businesses/freelancers for the past 18 years helping them with new business. It's a very competitive sector but there are LOTS of opportunities if you get your strategy right. I think it boils down to 4 main elements: You need to have a clear...

I am! Feel free to contact me for a chat if you like.

Good question. It's not easy and is often very time consuming though there are people out there that specialise in that type of thing :thumb: taking away the burden from design business owners who normally want to get on with what they love doing.

When you do the mail out, that should definitely not be "it". The mail-out should be followed up by a telephone call. You are right about developing good content on and around your website and as I say in my original reply to the poster, the mail-out is one element in a joined-up business...

Emailing prospects is an essential tool in the business development process and every agency that is looking to get new clients should be doing it. 'Cold' emailing/physical mailing should be one tactic in a wider business development strategy which will include: a well defined proposition, a...