@Robb_RS for my personal, or @CarbideMedia for the business. I used to do the follow/follow-back, but the timeline got so messy I couldn't see the forest for the trees. I'm finding FB, LI and G+ are much better for active engagement, for me personally anyway.
I'm thinking that's either an older post which hasn't been updated recently, or the SEL team are missing the boat.
While most of it is SEO101 foundational knowledge, the bit on Social +1 is way outta whack. Social mentions (mostly Facebook shares, though also likes/fans/follows/retweets/+1's)...
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