Mark Jervis
I started out in graphic design when the job meant T-squares, scalpels and a horrendous bill for colour photocopying. Thankfully, by the time I left university in 1997, Macs had arrived and I no longer had to spend hours queuing for the omnicrom machine.
From then I worked my way up from junior artworker to production manager and freelanced for practically every design agency in the north of England – or so it seemed. I’ve worked on everything from corporate logos, brochures and banking forms to nightclub flyers, websites and press advertising. I was even responsible for branding Doncaster Town Centre for a while. That wasn’t easy.
I’m obsessed by all things Icelandic, Rotherham United and George Orwell. It was Orwell who said: ‘good writing is like a window pane’ and I think this is true for design too. Good design shouldn’t be showy or ostentatious purely for the sake of it – it needs to do its job as effectively as possible. Sometimes that might call for something dazzling, sometimes it might call for something that just quietly works.
From then I worked my way up from junior artworker to production manager and freelanced for practically every design agency in the north of England – or so it seemed. I’ve worked on everything from corporate logos, brochures and banking forms to nightclub flyers, websites and press advertising. I was even responsible for branding Doncaster Town Centre for a while. That wasn’t easy.
I’m obsessed by all things Icelandic, Rotherham United and George Orwell. It was Orwell who said: ‘good writing is like a window pane’ and I think this is true for design too. Good design shouldn’t be showy or ostentatious purely for the sake of it – it needs to do its job as effectively as possible. Sometimes that might call for something dazzling, sometimes it might call for something that just quietly works.