Recent content by Lee Newham

Why does everyone always say cokacola this is the best logo of all time? It's one of the best brands of all time, but logo? No. Interestingly, the most recognized word in the world is OK. The second most recognized is coke. c OK e.

Brand yourself. Have business cards (recycled paper or other recycled material if possible). Have great work. Present it clearly and don't say too much about each piece. Go to every interview you can, even if there isn't a job available. It is valuable experience. It also gets your face...

Why PJ (I know it's your initials but EVERYONE uses their initials. It's not that memorale and no unique. Why do some logo's say pjpjcreative? When you use just the PJ on their own it looks like a B. The whole point of having a brand identity is to tell people who you are in a unique...

The packaging and the new store designs look great. Glad to see they have used more environmentally friendly materials. If I get on a design jury again this year it may get my vote.

Pretty but no great idea. Not better than the original and it doesn't capture the spirit of the game. If this is a student project then it's poor. It should wow you.

The logo article is totally nonsense. Good branding isn't about following trends, it's abut creating them. Saying a trend this year will be 'typographic' logo's is about like saying 'soap this year will be used for cleaning'. Use the right solution for the right client. Don't follow a trend.

Please don't take this as criticism tbwcf, but why do you like it? I say the same thing to clients. It's not important to like a logo. Logo's are not there to be liked. They are there to perform a task. If it meets the needs of the brief, even if you hate it, then that is the right choice. If...

On Wally Olins site is says "hello, I'm Wally' as an introduction. When you meet he says the same thing. If you are a one man band, don't lie. Be truthful. There are advantages with being a one man band. Don't try to be something you are not. People are buying into YOUR creativity, YOUR...

To me, it looks like an illustration of a virus.

After reading that explanation I hate it even more! What total and utter designer bull! Good grief, do they really believe all that! I get the impression it was design by committee.

I was one of those, before I was harvested back in 1992 from Somerset.

Its like asking how long is a piece of string! I think coca cola is a crap logo. It's a fantastic brand, but as a logo, taken on it's own without any of the brand armoury it's just a logo that hasn't changed since it was introduced (and all others have). Lots of logo's looked very similar to...

In light of the coca cola rebrand, which is brilliant, it's poor. It looks a bit feeble and weak. It's charmless and lacks any attitude or confidence. The idea is lost. As for the white space in the ball, does it mean diet coke is less pepsi and max is more pepsi? Does pepsi max have more...

It looks pretty, that's about it. What is it? I don't get it, I can't really describe it. I give it 2 years max, then it will be redone.

Go under your own name if you are going freelance if your approaching design agencies. They are employing YOU. It also stops silly or tacky design brand names floating about. For every Pentagram, there are a thousand 'designerz' doing 'grafix'. Trading under your own name never harmed Micheal...