In my experience, sharing articles about your product, even unique articles will not boost Facebook likes. You have to post what visitors want to see, like entertainment content, to increase likes, it don't have to be relevant to your niche. And then, slowly combine those content with what you...
In my opinion, the best off page activity for ranking is article posting, it's more natural than other activity, hard to be considered as spam, and help you to get links from high-quality source.
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