It was so long ago I can't remember where I read it, I have seen it mentioned a couple of times though. If you have all those other things sorted then it probably won't make a huge difference but I would still expect it to make a small contribution.
When I say all things being equal you will...
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Depends on the content. One is too many if I'm not interested. I usually unfollow anyone who doesn't have anything interesting to say.
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