I also agree that you should use a business name which will be your company's trademark... Changing name from a personal name to business name would not be good especially if you have already established a good reputation.
IMO, a business name has more impact for establishing a name in business...
Have you tried using this tool from Google? See how it works and how it can help you:
How can I use Google Insights for Search? - Google Insights for Search Help Center
Search engines give more weigh or importance on one way links, so I think they are the best.
To increase your site's page rank, you must get backlinks from relevant sites that have high page rank.
My site has no changes on its page rank.
You can also use this tool for checking fake page rank:
DomainPageRank.com - Check your PageRank, detect Fake PR, Alexa Rank and Backlinks
I think if your site is placed in top 1 ranking, it has also many disadvantages. One of them is your site is prone to duplicate content since more people could copy your site's content. There will be also some competitors who will try to use your site's techniques just to let you down..
So...
I think most of us are attached to the services of google especially those who are working for the site's link building and promotions...
Here are some Google services that I often use:
Gmail
Google Analytics
Google Search
Checking Serp in Google
Google Docs
Google Toolbar
Google...
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