If you are new to online marketing best thing to do is research niches you can use Google trends or you can use buzzsumo. Then you can use the adwords tools to research the keywords and optimise pages of those site. Then build backlinks and social signals using Facebook Twitter etc. You can...
I use Gostats, and highly recommend it along with GA. Its reliable and doubles up as a hit counter too. You can setup goals and it also offers funnel visualization too.
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