How the logo was constructed should be of no relevance when presenting.
The logo should be presented to the client as they intend to use it....i.e on a business card, letterhead, web banner etc.....
Your client should view the logo as their clients will.
The thing most people forget...
Logo price
Curtis,
The value of a brand has been a discussion point for years and years and has the unfortunate future calculation of what would brand might be worth to that business in say 5 years time and beyond.
You should consider 1. the amount of time you spend conceptualising it...
Rachael,
Some good advice here and I agree entirely of keeping it simple.
The logo should work as a thumbnail, on letterheads, business cards and web so bear in mind when you make it that small it should still be impactful.
Choose a friendly font, soft in a way to represent the...
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