It depends on the client and what his expectations and requirements are. If it is a large corporation they will require a style manual including corporate identity guidelines and instructions. This can run into thousands of pounds but this is a valid price because the exposure will be much...
No that is incorrect. If the preparatory work (design, artwork etc) results in a vat exempt item (a printed brochure for example) and is invoiced at the same time, then the design/artwork and the printing costs are both zero rated.
see: VBOOKS4300 - Books: Processes leading to the production of...
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