Recent content by dekkerfraser

(annual salary) divided by (two thousand) times (three) times (hours work)

Careful. There's a plethora of available keyword-rich URLs out there. Remember that 90% of SEO is off-site optimization.

Use SEO Moz.

My experience has been that Facebook doesn't get as many clicks as Adwords. With Adwords, you're targeting people who are already searching for whatever it is you (or your client) is offering. And Facebook advertising is not super effective in business-to-business advertising. I don't think...

There are lots of javascript pageflips as well--if you want something that will work on Apple products.

Adwords is quite competitive in this industry, but still effective. Make sure you track your conversions and use "exact match" to ensure you're not paying for related key phrases. Make sure you use NEGATIVE KEYWORDS like "school" "salary" "jobs" "education" so that you attract potential clients...

WordPress is a very serious content manager, indeed. I recommend getting Chrome Sniffer to see just how many sites are built using WordPress--including the UK Prime Minister's site and the world's topic branding agency Siegal + Gale: Siegel+Gale | Brand strategy, customer experience, design and...

WordPress is becoming ever more popular. I'm surprised that more people don't use Concrete 5.

90% of the process is off-site optimization. I'd work on getting good public relations going and writing quality articles that link back to your site.

Intro pages are outdated unless it's a landing page for some particular sales offer.

Personally I think you should stick to design if that's what you want to do. On the other hand, if you prefer development, avoid design. I get resumes all the time from designers who try to be everything. I'm looking for great designers and solid developers -- not hybrids. If you're doing...

Use Javascript or JQuery (Javascript-based). You don't run into the same compatibility issues you will with Flash.

Google Analytics

I love how quickly your portfolio pieces load. I look at hundreds of these sites, and there's nothing more annoying than seeing that circular loading icon.

I would like to share with you a list of popular design flaws that I came across in the 100+ sites I reviewed in this forum. I hope this will provide some guidance for those starting out: 1) No logo - not having a logo says to your customer that you don't have a unique identity, you don't...