I mean creating filtered views on GA to take out the referrals from the likes of 100dollar-seo.com, webmonetizer.net and 4webmasters.org. These are not genuine traffic and skew results to the point of rendering it meaningless.
Running a SEO report on the day of launch is harsh. Sure, improvements could and should be made, but you are not going to get the best data from one day online.
I also tend to use http://www.woorank.com/ for reporting. It is, in my opinion, the most reliable and even-handed of reporting tools...
Yeah, just because each website is different we start with a basic HTML page with some stuff we use all the time but nothing in the body tags and then build on top of that. We always choose our own breakpoints based on the layout and not on devices.
Avon hasn't been a county for years - since 1996 in fact. The area is broken into Bristol (which is a county), South Gloucestershire, Bath & North East Somerset and North Somerset. Hope that helps - with love from the West Country :icon_cheers: