Recent content by coozo

Thanks very much for your response. I think when Helvetica is used in the right context and the right environment, it looks incredible. So I agree with your statement about how every font has its purpose. "Lazy" or inexperienced designers see Helvetica as a quick solution to a design problem...

Hi designers! I'm currently gathering opinions on Helvetica to formulate a balanced response to my dissertation title. I'm exploring the popularity of an old typeface to understand the reason to its extensive use. I believe that we have a built a myth around a typeface which was born out of...