Big Dave has the answer, Research! its the key to success, looking at the market there in etc. Personally I think that pastel shades are good to work with but again it depends on the company you are work for
Also be careful using istockphoto, where they license images and stuff if you use one of there graphics they will come after you. Saying that, if you do get in hot water, I would suggest speaking to lawdit.co.uk who are copyright solicitors and there red hot:)
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