DC Comics unveil new brand identity

[Toppers]

DC Comics unveils new identity - Toppers Print and Design

As the title suggests!

What are your thoughts?

I quite like the design and the way that they have left it open to manipulation.

[ARRIVALS]

Never heard of DC Comics. Are they the leading comic writer/distributor like Marvel or something? Also, what was their old brand like?

[Toppers]

They are the guys who do Batman and Superman... they are just as big as Marvel.

[ARRIVALS]

What do you mean do them? Write/sell/design etc? I guess I always assumed Marvel released them all.

[Toppers]

All of the above!

[Moominbaby]

I like it, the old one looked rather dated and I guess it gives them lots of room to play too. I like the green one most I think :)

[Toppers]

I like the Green one also, kryptonite is also cool.

[Tony Hardy]

I think it's a really good rebrand. It's a great idea and it's working really well for them. However, I can't work out what the hell this one is?



@Arrivals DC are the bigger comic book brand I think. Marvel have had a lot of limelight lately because of the success of their films, but Batman and Superman will always be the forerunners :)

[ARRIVALS]

I like the rebrand. It looks really cool. The old one does look really dated.

[Paul Murray]

Out of context it looks a bit weird but when applied to the corner of the comics, the identities work pretty well I think.

I actually really like their early logo.