Not a good week for venturethree.

[ARRIVALS]

What a bad week for venturethree.

Firstly Little Chef goes into administration, a company they rebranded in 2010, now Waterstones, another client they recently rebranded, have decided to revert back to their original logo.

I personally much prefer the 2 new logos, but it appears both rebranding missions have done nothing for business for either of them.

Waterstones reverts to original logo, drops apostrophe | The Bookseller

[Tony Hardy]

Not a great week for them at all. I much prefer the new Little Chef branding too, I really like it as it happens. The problem with Little Chef was it's prices not it's branding. My parents used to call it the Little Rip-Off.

As for the Waterstones branding, I'm undecided. They definitely met what I imagine the brief to be "we need a brand refreshing, bringing it up to date and appeal to more people, giving reading a friendly edge etc etc"... but, it just doesn't stack up for me next to the old Waterstones classic.

[Paul Murray]

I guess it takes more than a rebrand to save a failing business. I've eaten in one Little Chef since it changed and I wasn't that impressed with the food.

[paul_hutton]

Even Heston Blooming what's his face could not turn them around because their food was terrible.

As for the waterstone's re-branding all they did was change the font and use all lower case, and have a big "w" above it. What was the point.
I have just had a look at the website of venture three and their portfolio is shocking check out the re-branding of XL the big insurance company who I have never heard of:
venturethree

[Paul Murray]

Eurgh, Flash :(

[paul_hutton]

Not the greatest idea but it looks OK

[ARRIVALS]

I have just had a look at the website of venture three and their portfolio is shocking.venturethree

Shocking? Really? What international brands have you worked with? I'd guess that 99% of designers would love a client base and portfolio that looks like that. I know I would.

[Tony Hardy]

I'd love to have a client base that looked like that too. However, the rebrand paul_hutton is on about really isn't that great.

[ARRIVALS]

I quite like that XL branding. I don't particularly like the UPC branding but everything else looks great to me.

[sdesign1]

I personally much prefer the 2 new logos, but it appears both rebranding missions have done nothing for business for either of them.

I think in this case chopping and changing logo is a bit like fiddling while Rome burns..