Not a good week for venturethree.

[Dave L]

I have some sympathy with the view that venturethree's output isn't up to much (impressive client base, yes, but generally mediocre work I reckon). That said, I don't think they carry the can for the difficulties faced by a high street bookseller in the internet age or a low-end roadside cafeteria with a bad reputation stretching back decades.

[Tony Hardy]

Nah they definitely don't. It takes more than a brand to make a business work or fail. The reputation of Little Chef is what eventually sent it down.

Waterstones I'm guessing is failing too, but again, I don't think that's anything to do with the brand identity and a lot to do with the Amazon Kindle.

[byronc]

Litlle chef,yuk

waterstones is a shame. i think its the economy not the kindle really.

I dont understand why these big book stores didn't get into selling books online big time. Its call they should have made

[paul_hutton]

Shocking? Really? What international brands have you worked with? I'd guess that 99% of designers would love a client base and portfolio that looks like that. I know I would.

Yeah it would be good, but not if they don't like the work you do for them and end up in the media for the wrong reason.

[ARRIVALS]

Yeah it would be good, but not if they don't like the work you do for them and end up in the media for the wrong reason.

I'm pretty sure these clients do like the work, otherwise they wouldn't have signed it off. As Dave said above, Waterstones just can't compete with the Internet, so they embraced it and re-branded to something more modern (hence the .com in the new logo). Little Chef's new branding in my opinion is 100x better than their old stuff, and I actually prefer it to BK, KFC, McD's etc, but if their food is shit, they aren't going anywhere.

What I would say is if these people thought that a re-brand would help business, business which is failing in their main objective, high-street book shopping and take away food, they are pretty stupid.

[paul_hutton]

But if they did like the logo why revert back to their original?

[ARRIVALS]

Because the rebrand obviously didn't help with business like they expected it too. Hence why Little Chef have gone bust. Waterstones may well have gone bust eventually, but have decided to go back to the original logo to bring some customers back.

[paul_hutton]

That could be the reason but from the article it made out that they were unhappy with it in general. Their portfolio does not appeal to me but at the end of the day it is only my opinion