Logo Design Time?

[savvie]

Hello all,
I'm new to the forum.

I just wanted to know how long, in terms of time, would you spend on a logo design in a commercial environment?

Many thanks

[Katedesign]

How long is a piece of string? I have done one in under an hour .... but it depends on client and cost!

[ARRIVALS]

From my experience, assuming you have as much information about what your client would like from the logo as you can get, you should be able to get a range of initial designs over in no more than 6 hours. Obviously amendments thereafter on-top of that - but the initial designs, no longer than 6 hours.

I preferably like to spend a day on a logo, and I tell my clients that before I start. It gives me enough time to try every option and every idea.

If it takes you longer than a day, you'd probably lose your job eventually.

EDIT: And like the poster above has said, it can also depend on your client's budget. If they're only going to pay you 50 quid, don't spend any more than 2 hours on it.

[Minuteman Press]

We average apporx four hours - but... the piece of string argument is valid. Has been one hour - has been several days and lots of meetings.

[savvie]

Thanks guys, I ended up spending 1 day on it in the end (including the normal office interruptions, clients dropping in, phones, emails etc). I quite liked the first one, but, to give them chose went to to create a few more and somehow ended up with 8! And guess what, they chose the first one so it could have just taken me about an hour lol.

[spottypenguin]

Well done you

I'd agree with the piece of string comment, also thinking time can vary from almost instantaneous "A ha" moments to ..... anything!

[savvie]

Cheers guys!

[Catrin]

2-3 hours

[AAmrit]

Agree totally with the 'how long is piece of string'

Depends on the brief, client & budget, aims & objectives etc

I only ever present 3 concepts maximum unless the client requests more.

Haven't really got an average time as sometimes I can spend a day or 2 and not come up with nothing that is suitable .. tend to have my "ah hah!" moments mid way through sleeping for some reason.

[Ian Bonner]

It really does depend. Ive just spent a week on an identity creating an identity palette. It really depends on the client, budget, size of the job as a whole. If an identity is being created for a complete rebranding then it can take months.