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  1. #1
    Senior Member Moominbaby's Avatar
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    Question Style guide advice for Logos please


    Hi I am just wondering if some one could give me a few pointers I am trying to make up some style guides to logos I have already created. I had a meeting with an art director and he made a suggestion of making some style guides to go with my logos (most of the time I have just created the logo and the client messes up the rest :icon_tongue_smilie:)
    So I would really like some suggestions on what to include
    I have made one up with one of the first logos I made.
    What have I missed or done wrong ?
    Any advice would be most welcome

    Thankyou
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  2. #2
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    Off the top of my head, I'd consider making reference to (but wouldn't necessarily include all of - depends on the situation) the following:

    1. Minimum legible size
    2. Advice to not alter relative dimensions (i.e. stretch/squeeze)
    3. Rules for superimposing over images
    4. Using appropriate image resolution
    5. Including an additional, license free supporting font (for documents - prob. Arial in this case)

    I'd also make sure I'm not breaking my own 'clear space' rule on p1 (?). Oh - and 'border' - not 'boarder'.

  3. #3
    Senior Member Moominbaby's Avatar
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    Right thanks! will do and yes don't break my own rules! ha will change and add bits then repost
    Yes the over images is a great idea as it was for a photographers
    Right I'm on it!
    Thanks

  4. #4
    Senior Member Paul Murray's Avatar
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    I saw this from Todd Motto in my twitter feed a while ago and thought it was a great idea. It's basically a guide/examples showing how a logo will be displayed on various social networking sites as a thumbnail or avatar. It could be worthwhile to include something like this to help keep a brand consistant across digital media and show that you're thinking a little further afield when it comes to a clients needs?

    Smash Six Limited | Creative and Digital Consultancy | Producing a Logo Suite for your social networks

  5. #5
    Moderator Corrosive's Avatar
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    Very useful, thanks Paul. I have to do the same for our brands soon so that is spot on.

  6. #6
    Senior Member Moominbaby's Avatar
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    Thanks Paul that great maybe something to expand upon on my next logo.
    So I made some changes and add some of the surgestions

  7. #7
    Senior Member Moominbaby's Avatar
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    Here they are
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  8. #8
    Senior Member Paul Murray's Avatar
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    Don't thank me, thank Todd (and I'm guessing the rest of the team at Smash Six)

  9. #9
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    I think your colour values are mixed up, aren't they?

  10. #10
    Senior Member Moominbaby's Avatar
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    Oh yes silly me! too much time looking at the computer is obviously melting my brain :)

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